Register

Case Studies - Game design & Game thinking - Motivation - Theory of Gamification - May 1, 2021

WELCOME TO RAWSTONE’S GAMIFICATION LAB!

A little guide to what you can expect from this platform and how to move in it.

Hello there and welcome to Rawstone Gamification Lab!

Wait!

Don’t let yourself be misled by the overused word “Gamification”. Here you will definitely find much more than that 😎

We have created this space for game designers, web developers, gamification experts/ enthusiasts…but also for teachers, managers, retailers and for anyone who wants to learn the art of engaging through game techniques.

Why exactly game techniques, you ask?

Because the world of gaming has been working for decades (if not centuries!) over the art of creating immersive experiences, in which the player loses track of time and happily comes back over and over again. 

If this is the relationship you wish to create with your customers, your students, your employees… well, you’ve come to the right place!

Let us show you the ropes of this realm.

If you are new to the world of gamified strategies, we suggest starting with a little insight into the definition of gamification: here you’ll learn what’s the meaning behind commonly used words such as serious games, pervasive games and, of course, gamification.

Then, we wanted to give you practical examples and case studies where game techniques were used for different purposes and with different results: one in retail, one in education and one focused on loyalty programs. 

At this point you might want to know more about the topic and explore its evolution over time. Well, we have prepared for you a time machine to guide you through the last decades. Here game techniques intertwined with game evolution to give birth to gamification as we know it today.  Discover everything about it in two parts: part one and part two. 

Beginner badge acquired 😋✅

At this point, you’ll be surely convinced about the persuasive power of game techniques and you might be curious to know why they work.

The reason behind this success lies in our brains and how to spark motivation and engagement by fulfilling specific human needs.

So we dedicated three articles about the psychology behind this process: the importance of motivation, the theories behind it and the engagement marketing by dr.Slavin. 

Finally, a few articles are dedicated to specific mechanics and tools that are useful to understand how to apply game techniques properly. These articles are dedicated to:

Feedback loop

Metagame

Game elements

– The Octalysis framework part one and two

Game mechanics

We are very fond of the science behind these techniques and we will keep providing you with interesting material and insight into the theme. Nevertheless, our goal is to build a community in which everyone can exchange his/her knowledge, dissipate doubts and grow together. 

That’s why we built this platform so that everyone can submit their own articles or opinions toward a moderated, expert and passionate community. 

There’s much more to it, as you may have noticed badges, groups and friend requests…but we’ll let you explore in autonomy, as this is one important rule of gamified strategies 😋

So, what are you waiting for?

Read, write, comment and share! 

Who knows the next partnership is one connection away!

Ps Did you check out already our Facebook and LinkedIn official pages? There you can find some juicy extra contents!

Share with:


Was this article helpful?
YesNo

Related Posts

Theory of Gamification - August 29, 2022

EASY GAMIFICATION ONCE AND FOR ALL: your mini guide into the jungle inform…

Overload of information about gamification? Here's a small and semi-complete guide to the world of gamification and the persuasive power of game techiniques!

Read more...

0 Shares

Theory of Gamification - May 31, 2022

WHAT TYPE OF PLAYER ARE YOU?

Find out what type of gamer you are! Will you be a killer? Or maybe an explorer! Find it out with this quick test!

Read more...

0 Shares

Game design & Game thinking - Theory of Gamification - May 23, 2022

THE FOUR TYPES OF PLAYER: A RICHARD BARTLE MODEL

Let’s say you are developing a gamified design for your app or website. There’s just so many game styles that you could deploy to engage the user: action, adventure, puzzle, chance… Where do you even start to…

Read more...

0 Shares

Game design & Game thinking - December 6, 2021

GAME MECHANICS: A FUNDAMENTAL COMPONENT OF GAME DESIGN

Here we come to probably one of the most ambiguous topic of the games and gamification world: game mechanics. The issue with these “bad boys” is that they often get confused with game elements. Indeed they do overla…

Read more...

0 Shares