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Theory of Gamification - June 24, 2021

DEFINING "GAMIFICATION": LET'S STAY SERIOUS AND TALK ABOUT GAMES

Your business is not a game, but it can get just as engaging! 2011, Stockholm, Sweden A woman receives a postcard that says “Thank you for respecting the speed limit! Your name has now entered the Speedcam Lottery! If your name gets extracted, you will win the prize fund, which is enriched throug…

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